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Global Online Services Market to Reach US$230.3 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) January 13, 2012

Follow us on LinkedIn As the internet evolves and mutates, a new breed of online trading takes shape, and the once solely advertising supported content sites/websites are being sustained by two additional revenue pillars – subscriptions and pay-per-view models. The internet is a constantly evolving sphere throwing up opportunities, and risks for the service providers, and the latest trend taking shape is the gradual tapering of the amount of free information slipping through to the surfer. Awaiting the wings of change is a new commercial business model in the making, built on the concept of paying for online information required. The online industry is mutating from a free, advertising based model into a pay and use model, and with broadband gaining widespread adoption, the economics of high-value broadband content works distinctly in favor of this new emerging industry. Vast amounts of online advertising, which were then free, are now charged. Willingness to purchase content online is steadily increasing and unlike the yesteryears, today, online paid content is a business phenomenon no longer bogged down by consumer reluctance to pay. Subsequently, a rising number of internet users are paying for online content, especially entertainment specific content such as music, sports, and games.

e-Commerce and e-retailing are expected to significantly impact growth opportunities in the online services market worldwide. A majority of online users all over the world are estimated to switch over to Internet shopping in the coming years. The Internet plays a critical role in sales processes. Online services for categories such as travel, property, financial services, and staff recruitment hold a promising future ahead. Companies all over the world need to realize that functional websites are the need of the hour and offer more customized services.

Although, not a mainstream content, pornography and gambling continues to generate a large percentage of the total online paid content revenues. And despite its lucrativeness, its mass-market appeal is fairly limited by societal stigmas associated with it, and major portals judicially resist the temptation of offering this, as it can lead to alienation of existing users. But, with the growing professionalization of online content, and with the development of exclusive content, other content categories such as business, investment, finance, and lifestyles are gaining in popularity, leaving pornography and gambling for the niche.

Online paid music services will continue to expand, making its pitch even as the music industry locks horns over the issue of online music piracy. Online music has now become an integral part of the modern web surfers life, and is a must have content for millions of broadband subscribers. Key reasons citied for the promising potential of online music is the ease of use of the service, easy, and convenient payment models, and its use on multiple platforms such as internet, CD-ROM, and iPOD. Above 60% of the households with access to Internet enjoy music either directly from the music sites or from downloaded digital music files stored on PCs. Amongst the regular Internet households online in a given month, around 43 million households are prospective audience for digital music. Adults in the age group of 25 to 35 represent 25% of the customer base for legal music services, as against the 19 percent representation of the teenagers in the age group of 13 to 17.

The research report titled Online Services: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include US, Canada Europe (France, Germany, Switzerland, and United Kingdom) Asia-Pacific (Japan, China, India, South Korea, and Taiwan) and Latin America. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit

http://www.strategyr.com/Online_Services_IT_Industry_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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