Apple relaxes subscription rules for publishers (AFP)

Apple relaxes Guarantee Agreement rules for publishers

WASHINGTON (AFP) – Apple is relaxing its underwriting rules IPAD movement can be accepted by the editors of newspapers and magazines to create applications for Tablet popular to increase revenue.

Apple no longer need publishers offer subscriptions through its App Store at a price equal to or lower than available elsewhere, as the site MacRumors.

Apple takes a cut of 30 per cent of subscriptions are purchased through the App Store.

Some publishers have criticized the size of the incision and expressed his dissatisfaction with certain guidelines as Apple when it introduced its subscription service for newspapers and digital magazines on the iPhone or IPAD in February.

Apple said that when they do not sell any participation in the digital subscription revenue on its own Web page editor.

However, "the offer of the same rights that must be made available for the same price or less" within an application on Apple devices, the company said.

According to MacRumors, Apple has this requirement in the latest version of its underwriting guidelines, with effect from 30 June last retreat.

"Content providers can offer under subscription at any price they want and are not required to provide an in-app-subscription and subscription sold only outside the App Store, too," said MacRumors.

Apple subscription service offered for the first time the newspaper, a magazine for Tablet PC IPAD since the beginning of this year by Rupert Murdoch's News Corp.

With declining print advertising revenues and circulation have Murdoch and other newspapers and magazines in search of IPAD and the Web to increase revenue.